"UNIQLO 11DAYS HEATUP” is UNIQLO Japan’s 2014 new year campaign for 11 days in which users can pick a 6 digits number like a lottery.
We wanted to give users coupon in the most entertaining fashion. In order to achieve this, we developed an addictive social dancing game which anyone can enjoy by clicking their mouse or tapping their phone. The more the user clicks, the more the dance venue heats up and contribute to the grand total heat up count. The lottery was held everyday and if they win, they will get coupons or special present.
In the 11 days campaign period, over 160,000 people participated and the campaign turned out to be extremely successful.