Air New Zealand
'Leave It to Us' Request System
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“'Leave It to Us' Request System” is a service to save all Japanese office workers who want to take leave.
We wanted to make as many office workers as possible get interested in New Zealand. But we found out a problem to solve in order to achieve that. In Japan traditionally it is often difficult for office workers to submit a leave request to their boss because they need to read the situation. So we decided to provide a service to help them to make a leave request which could be easier to be approved by their boss.
This service generates the most effective leave request according to your boss’s character. For example, you can make an application like an emotional letter for a boss who has a weakness for kindness. And you can make an application in which animals in New Zealand persuade your boss for a boss who has a weakness for animals. Eventually if your application sent to your boss on Facebook is approved, you will get a chance to get a round-trip air tickets for two persons to New Zealand.
In a month, the campaign got over 11000 likes on Facebook and turned out to be extremely successful.









